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BUSINESS TIP ARTICLE
How Advertising is Like Exercise
If you want to have and maintain a healthy body you need to work out and exercise on a regular basis. It
makes no difference if you "worked out really hard" 3 years ago and had the perfect body. Chances are
if you stopped this regimen, you no longer have that body you once did. The same goes for a healthy
business. If you advertised heavily and had loads of business "a few years ago" and now customers
have stopped coming in. The answer as to why - relay should not be rocket science. Just as your
muscles stop getting worked out if you stop exercising - your customers stop getting reminded of your
existence if you stop advertising.
One of the most baffling things I hear often from business owners is the following: "Business is really
slow, so we cut back on advertising, now its even slower... I don't know what to do". Did it occur to
these people that the key to getting customers in the door is making them aware and excited about
their businesses? Fading off into obscurity, is a sure ticket to a going out of business sale - NOT a one
way ticket to increased business.
But "advertising" wasn't working for me! Let's say I walk into your business, pick up a Dixie cup from the
water cooler, pulled the tab for water and nothing comes out. Should I immediately assume that
EVERYTHING you sell "wont work"? Of course not. Your advertising plan may have been simply getting
old. Every message has a shelf life. When was the last time you talked about something different?
Maybe it was in a medium that does not have the same following as it once did. Or maybe – you were
not getting enough exposure for what you could afford and need to find another outlet for your
marketing dollars. I’m sure the answer is not simply to “Stop advertising”.
Chances are you are confused if you are in this state. You know your business! NOT the world of
marketing. That is why at this point I would suggest talking with a marketing professional who can
show you the options that are available to you on your budget. They work on a commission, so most of
the time you never have to pay them anything as the outlets for advertising they get you on pay them for
bringing in business. Most importantly – be honest with them. If your budget is 1k don’t tell them you
can spend 5k and expect some sort of crazy discount to do business with you. These agents can
negotiate deals and prices – they can’t work miracles. They want your business and will likely do
whatever they can to get you the most for your budget – to ensure a turn around and a continued
relationship.
And yes… it just so happens that this is what I do for a living. I love helping businesses dig out of dark
spots, and new businesses see their true potential. If you would like to talk more about ways to help
your business grow give me a call anytime. (231)468-9972 OR email me… tony@bestviralmedia.com .
Before you throw in the towel, or are just staring your venture – I would love the opportunity to help you
along the way! My website is http://www.bestviralmedia.com .
If you want to have and maintain a healthy body you need to work out and exercise on a regular basis. It
makes no difference if you "worked out really hard" 3 years ago and had the perfect body. Chances are
if you stopped this regimen, you no longer have that body you once did. The same goes for a healthy
business. If you advertised heavily and had loads of business "a few years ago" and now customers
have stopped coming in. The answer as to why - relay should not be rocket science. Just as your
muscles stop getting worked out if you stop exercising - your customers stop getting reminded of your
existence if you stop advertising.
One of the most baffling things I hear often from business owners is the following: "Business is really
slow, so we cut back on advertising, now its even slower... I don't know what to do". Did it occur to
these people that the key to getting customers in the door is making them aware and excited about
their businesses? Fading off into obscurity, is a sure ticket to a going out of business sale - NOT a one
way ticket to increased business.
But "advertising" wasn't working for me! Let's say I walk into your business, pick up a Dixie cup from the
water cooler, pulled the tab for water and nothing comes out. Should I immediately assume that
EVERYTHING you sell "wont work"? Of course not. Your advertising plan may have been simply getting
old. Every message has a shelf life. When was the last time you talked about something different?
Maybe it was in a medium that does not have the same following as it once did. Or maybe – you were
not getting enough exposure for what you could afford and need to find another outlet for your
marketing dollars. I’m sure the answer is not simply to “Stop advertising”.
Chances are you are confused if you are in this state. You know your business! NOT the world of
marketing. That is why at this point I would suggest talking with a marketing professional who can
show you the options that are available to you on your budget. They work on a commission, so most of
the time you never have to pay them anything as the outlets for advertising they get you on pay them for
bringing in business. Most importantly – be honest with them. If your budget is 1k don’t tell them you
can spend 5k and expect some sort of crazy discount to do business with you. These agents can
negotiate deals and prices – they can’t work miracles. They want your business and will likely do
whatever they can to get you the most for your budget – to ensure a turn around and a continued
relationship.
And yes… it just so happens that this is what I do for a living. I love helping businesses dig out of dark
spots, and new businesses see their true potential. If you would like to talk more about ways to help
your business grow give me a call anytime. (231)468-9972 OR email me… tony@bestviralmedia.com .
Before you throw in the towel, or are just staring your venture – I would love the opportunity to help you
along the way! My website is http://www.bestviralmedia.com .
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